Our Story
Capturing moods, inspiring moments.
Personal scents to reinvent your ever-changing aura.
Scent with love from our founder
Fragrance and I have shared an inconsistent, on-again-off-again relationship for as long as I can remember.
It started with duty-free perfume souvenirs my dad would bring back from business trips for my mother—little glass bottles that held the promise of far-off places. At 16, I discovered my first signature scent and savored every last spritz. Fragrance was always something laden with love.
Just as my romance with scent was reaching its peak—when I'd graduated from a single fragrance to a painstakingly curated personal collection—life threw me a curveball. An autoimmune diagnosis brought severe allergies and reactions to my once-beloved beauty stash and treasured perfumes.
Starting from square one felt impossible. With limited options on my healing journey, I chose to create my own space in the beauty world—co-founding Wander Beauty to craft effortless, clean essentials you can reach for every day, wherever you wander. While I fell head-over-heels for clean makeup and skincare, my long-lost love affair with fragrance still lingered in my thoughts.
Then came Paris.
Five transformative days in the City of Light changed everything. I met a friend's mother who—to put it simply—smelled absolutely divine. Day after day, a heavenly scent radiated from her, shifting and evolving in the most enchanting ways.
I realized her enigmatic presence wasn't just captured in her revolving wardrobe or ever-changing hairstyles—it lived entirely within her scent. Whether strolling along the Seine, lingering over wine-stained dinners, or grabbing a cappuccino on the go, she punctuated every moment with her unmistakable aura. Equipped with the right fragrance, she transformed each occasion into something memorable.
Just like that, my understanding of personal fragrance was revolutionized forever.
In my fifth venture as an entrepreneur, 5 SENS represents a well-rounded, truly sensory experience that transcends traditional perfume boundaries. This is fragrance reimagined—designed to capture your ever-changing energy and inspire endless moments.
I'm thrilled to say I can finally wake up and smell the roses (and the citrus, gourmands, and musk).
—Divya Gugnani
The Essence Behind 5 SENS
At 5 SENS, we believe in a little serendipity.
From conception to creation, the number 5 has woven itself through our story: 5 transformative days in Paris, our founder's 5th entrepreneurial venture, and 5 signature eau de parfums designed to awaken all 5 senses.
In numerology, 5 represents spiritual growth, self-confidence, and sensory awakening—the very foundation upon which we've built our brand.
Here's to fragrance founded on love, trust, and a touch of magic.
